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- Item 5987867 5-Dec-89 07:00
-
- From: MUYSVASOVIC ACE - Jean-Denis Muys-Vasovic
-
- To: CPLUS.DEV$ C++ Interest List--Developers
- MACAPP.NEWS$ MacApp News
-
- Sub: Tools'89
-
- Tools'89: Good , with room for improvement
-
- Tools'89, the First International Conference on Object-Oriented Technology took
- place in Paris from November 13th to 15th, in the newly renovated CNIT, nearby
- the Grande Arche, and where Apple Expo took place in early October. Around 450
- people were present, with around 50% of French nationals. Other countries
- represented were: USA, Japan, most other European Countries.
-
- The event was organized around three main subjects: tutorials on Monday,
- lectures on Tuesday and Wednesday, and an expo on all three days.
-
- Tutorials: I can only comment on my own MacApp tutorial which lasted a
- half-day. I had around 12 people in a small 50-people room. The organisation
- didn't provide a retro-projected Macintosh, and I had thus to rely on overhead
- transparencies. The tutorial was a condensed version of the one-day seminar I
- give at various developers conferences. I removed the demonstrations and the
- basic OOP stuff (attendees were supposed to know OOP). The results are
- mitigated: people were usually not knowledged enough as Macintosh users to
- understand the issues behind the Macintosh Human Interface. I should have
- taught the basics of the Macintosh Toolbox (QuickDraw, Memory Management,
- Resources), but it was not possible in 4 hours. People were usually interested
- and came to our booth to have demonstrations and more information.
-
- Lectures: I didn't attend to many of them, but Christine Buttin did so, and I
- browsed through the proceedings. My general impression (and Christine's) is
- that the level of the papers was not generally very high. It is understandable
- though because it was the first issue of the Conference, and that the deadlines
- were very short-termed. Less understandable was that lecturers had only 15
- (fifteen) minutes to present their paper. The result is a lot of not so good
- papers poorly presented. They should have selected half of the papers, and
- allowed people to talk for 30 minutes.
-
- Expo: by far the most interesting part of the event for us. There were around
- 25 companies demonstrating there, including Hewlett Packard, Sony, Interactive
- Software Engineering (Eiffel), xxx publications (JOOP & the C++ report). Our
- booth had a very good success: we didn't have time to rest. The main problem
- with the booth was that it was not to level we have become used to expect from
- Apple. I didn't have any resource allocated beside the booth's fees (around
- $2200). I had thus only the most basic stand, with no other carpet than the one
- covering the main floor, no other furniture than the standard rented furniture
- (three tables, five chairs, one small cupboard), and no other sign beside the
- one provided by the expo, labelled "Apple Computer Europe", and three big
- colored Apple signs. On the other hand, HP for example had custom furniture,
- with special purpose signs, their own carpet, and their own blue lights. I
- didn't have any specific brochure to hand out either. Fortunately, I was able
- to get enough data sheets for MacApp, Allegro and C++ from their respective
- managers. Thanks to them. The crew of the stand was composed of myself, with
- help from Joseph Maurer (Euro DTS) and Eric Carrasco (MADA Europe). Thanks to
- them.
-
- As I handed out around 400 copies of each of the data sheets, for 450
- registered people, I would say that most of them came by and stopped at our
- booth. In general, people had a good knowledge of the issues behing OOP, with
- the possible exception that quite a number of them had to see the magic "C++"
- word to become interested. On average, people stopping and having a demo stayed
- on stage for more than one hour, asking clever questions. Three products were
- demonstrated: MacApp (with the Mouser, ViewEdit…), C++ (With MPW), and Allegro
- CL v1.3. MacApp raised the main interest, followed by C++, followed by Allegro.
- People interested by MacApp belonged to two categories, according to the
- language they wanted the demo to be centered around: C++ priests, and C++
- opponents. C++ does really raise religious concerns!
-
- On average, people were quite impressed by our technology, and I can confirm
- the amazement of people seeing a window being dragged from one screen to the
- other! Quite often, they didn't know about our background and offering in OOP.
- I repeatedly heard comments like: "If I had known that, I would have bought 60
- Macs instead of my 30 Suns", or: "How is it that IBM or Sun representatives
- come to us every week or so, and I didn't ever see anybody from Apple?".
- Somebody from EDF (the French Electricity Administration) came to the booth
- three times, and once told me in front of Double Vision/ ViewEdit…: "In fact,
- aren't you currently showing me a workstation in action?". Several times,
- people were looking for an efficient way to port hundreds of thousands of lines
- of FORTRAN and add some kind of an user interface. We would clearly benefit
- from more actions like this one in the future.
-
- As a conclusion, my impression is that this event is here to stay. The second
- issue, Tools'89 will take place in June 90 (for better synchronization with
- OOSPLA) in the same place in Paris. The call for papers has already been
- issued. I will do my best to be there again, with a better seminar, and a
- better booth. Again, any help will be greatly appreciated, especially to staff
- the booth. I will also participate in the same way to Europal 90, the first
- European Conference on the Applications of Lisp, to be held in Cambridge, UK,
- in March 90. More on this later.
-
- Feel free to ask for more information if needed.
-
- Jean-Denis Muys-Vasovic
- Apple Computer Europe.
-
-