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CPlus.Dev$ 12⁄22⁄89
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0021-Tools'89-Dec89
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1989-12-08
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Item forwarded by ALCABES to CP.ARCHIVES
Item forwarded by LOOMIS to REKIETA1 COWSAR1 PLUMMER1 HAN1
Item forwarded by NASSI to JONES.J
Item forwarded by LICHTY to DILLS.S
Item 5987867 5-Dec-89 07:00
From: MUYSVASOVIC ACE - Jean-Denis Muys-Vasovic
To: CPLUS.DEV$ C++ Interest List--Developers
MACAPP.NEWS$ MacApp News
Sub: Tools'89
Tools'89: Good , with room for improvement
Tools'89, the First International Conference on Object-Oriented Technology took
place in Paris from November 13th to 15th, in the newly renovated CNIT, nearby
the Grande Arche, and where Apple Expo took place in early October. Around 450
people were present, with around 50% of French nationals. Other countries
represented were: USA, Japan, most other European Countries.
The event was organized around three main subjects: tutorials on Monday,
lectures on Tuesday and Wednesday, and an expo on all three days.
Tutorials: I can only comment on my own MacApp tutorial which lasted a
half-day. I had around 12 people in a small 50-people room. The organisation
didn't provide a retro-projected Macintosh, and I had thus to rely on overhead
transparencies. The tutorial was a condensed version of the one-day seminar I
give at various developers conferences. I removed the demonstrations and the
basic OOP stuff (attendees were supposed to know OOP). The results are
mitigated: people were usually not knowledged enough as Macintosh users to
understand the issues behind the Macintosh Human Interface. I should have
taught the basics of the Macintosh Toolbox (QuickDraw, Memory Management,
Resources), but it was not possible in 4 hours. People were usually interested
and came to our booth to have demonstrations and more information.
Lectures: I didn't attend to many of them, but Christine Buttin did so, and I
browsed through the proceedings. My general impression (and Christine's) is
that the level of the papers was not generally very high. It is understandable
though because it was the first issue of the Conference, and that the deadlines
were very short-termed. Less understandable was that lecturers had only 15
(fifteen) minutes to present their paper. The result is a lot of not so good
papers poorly presented. They should have selected half of the papers, and
allowed people to talk for 30 minutes.
Expo: by far the most interesting part of the event for us. There were around
25 companies demonstrating there, including Hewlett Packard, Sony, Interactive
Software Engineering (Eiffel), xxx publications (JOOP & the C++ report). Our
booth had a very good success: we didn't have time to rest. The main problem
with the booth was that it was not to level we have become used to expect from
Apple. I didn't have any resource allocated beside the booth's fees (around
$2200). I had thus only the most basic stand, with no other carpet than the one
covering the main floor, no other furniture than the standard rented furniture
(three tables, five chairs, one small cupboard), and no other sign beside the
one provided by the expo, labelled "Apple Computer Europe", and three big
colored Apple signs. On the other hand, HP for example had custom furniture,
with special purpose signs, their own carpet, and their own blue lights. I
didn't have any specific brochure to hand out either. Fortunately, I was able
to get enough data sheets for MacApp, Allegro and C++ from their respective
managers. Thanks to them. The crew of the stand was composed of myself, with
help from Joseph Maurer (Euro DTS) and Eric Carrasco (MADA Europe). Thanks to
them.
As I handed out around 400 copies of each of the data sheets, for 450
registered people, I would say that most of them came by and stopped at our
booth. In general, people had a good knowledge of the issues behing OOP, with
the possible exception that quite a number of them had to see the magic "C++"
word to become interested. On average, people stopping and having a demo stayed
on stage for more than one hour, asking clever questions. Three products were
demonstrated: MacApp (with the Mouser, ViewEdit…), C++ (With MPW), and Allegro
CL v1.3. MacApp raised the main interest, followed by C++, followed by Allegro.
People interested by MacApp belonged to two categories, according to the
language they wanted the demo to be centered around: C++ priests, and C++
opponents. C++ does really raise religious concerns!
On average, people were quite impressed by our technology, and I can confirm
the amazement of people seeing a window being dragged from one screen to the
other! Quite often, they didn't know about our background and offering in OOP.
I repeatedly heard comments like: "If I had known that, I would have bought 60
Macs instead of my 30 Suns", or: "How is it that IBM or Sun representatives
come to us every week or so, and I didn't ever see anybody from Apple?".
Somebody from EDF (the French Electricity Administration) came to the booth
three times, and once told me in front of Double Vision/ ViewEdit…: "In fact,
aren't you currently showing me a workstation in action?". Several times,
people were looking for an efficient way to port hundreds of thousands of lines
of FORTRAN and add some kind of an user interface. We would clearly benefit
from more actions like this one in the future.
As a conclusion, my impression is that this event is here to stay. The second
issue, Tools'89 will take place in June 90 (for better synchronization with
OOSPLA) in the same place in Paris. The call for papers has already been
issued. I will do my best to be there again, with a better seminar, and a
better booth. Again, any help will be greatly appreciated, especially to staff
the booth. I will also participate in the same way to Europal 90, the first
European Conference on the Applications of Lisp, to be held in Cambridge, UK,
in March 90. More on this later.
Feel free to ask for more information if needed.
Jean-Denis Muys-Vasovic
Apple Computer Europe.